The Saint-Tropez real estate market: luxury, charm and opportunity
The Saint-Tropez real estate market offers a wide variety of neighborhoods in which to invest, each with its own assets and charms.
Once a fishing village, now a popular destination for its lively summers and countless assets, Saint-Tropez hasn't changed all that much: its streets, surroundings and charm are timeless. Nestled in the heart of the Côte d'Azur, it's a place where history meets glamour, where scenic beauty mingles with the most legendary addresses... And it's no doubt for these reasons that its real estate market is so dynamic.
The history and charm of Saint-Tropez
If "God created woman", Brigitte Bardot created the legend of Saint-Tropez. A peaceful fishing village on the azure waves of the Mediterranean, its exceptional location and environment, colorful houses, boats moored in the old port and the Place des Lices all contribute to its legend. Initially prized for its hues and light by painters and artists, Roger Vadim and his film crew gave it a new lease of life. The international success of the film, shot on the beaches of Pampelonne, led to an international outpouring of interest: from then on, fashionable celebrities and socialites wanted to stay and invest in Saint-Tropez. And it was here that Saint-Tropez began its great transformation: bars, restaurants, nightclubs and boutiques opened to entertain these new arrivals.
Trends in the Saint-Tropez real estate market
In the 90s, wealthy investors decided to acquire luxury properties in and around Saint-Tropez. This marked the beginning of the era of superyachts, gourmet restaurants and luxury villas. Today, with its many assets, the town's real estate market remains very active.
It's a top destination for those looking to buy a second home. Its lively lifestyle and exclusivity attract buyers from North America and Europe. This craze has intensified during and after the pandemic, as well as since a new government initiative to reduce development around Place des Lices. Demand, already outstripping supply, has intensified. Today, prices can reach: €30,000/m² for houses (+57% in 5 years), €21,000/m² for apartments (+46% in 5 years).
Sought-after neighborhoods in Saint-Tropez: where to invest in 2024
The Saint-Tropez real estate market offers a wide variety of neighborhoods in which to invest, each with its own assets and charms.
Les Parcs de Saint-Tropez- This is one of the most prestigious areas, known for its sumptuous villas with panoramic views over the Gulf of Saint-Tropez, offering a peaceful and exclusive living environment. Prices per m² here are among the highest, ranging from €20,000 to €50,000, depending on proximity to the sea and amenities offered.
The historic center - With its picturesque alleyways and constant hustle and bustle, the heart of Saint-Tropez is also highly sought-after.Prices here range from €12,000 to €30,000 per m², attracting those seeking an authentic, lively atmosphere.
The Pampelonne area - Famous for its beaches and clubs such as Le Club 55, this area offers luxury properties with prices around €20,000/m².
La Belle Isnarde district - This is where you'll find properties with breathtaking views over the village, a sought-after area that combines tranquility and proximity to the town center, with prices between €20,000 and €25,000/m², depending on the type of property.
Saint-Tropez is a legend not only for its seaside lifestyle, but also for its Mediterranean lifestyle. Its exclusive market offers numerous investment opportunities, but future buyers need to be accompanied by experts in the luxury Saint-Tropez real estate market to gain access to the most coveted properties, whether as a primary or secondary residence. Discover our selection of luxury villas and apartments in Saint-Tropez.