Selling Your Property on the Côte d’Azur: The Savills Guide

With a uniquely nuanced property market and a discerning local and international clientele, turning to trusted experts in the field is essential.

At Savills, our teams are here to guide you through every stage of the sales process—from valuation to final signature—ensuring a bespoke and seamless experience tailored to your needs.

The Côte d’Azur: An Exceptional Property Market

From Saint-Tropez to Saint-Jean-Cap-Ferrat, to Cannes, Nice, and Cap d’Antibes, the French Riviera remains a destination of choice for affluent buyers—both French and international. Its enviable Mediterranean climate, breathtaking natural surroundings, and dynamic economic landscape make it a truly singular market, where demand for premium properties remains consistently strong.

Property for sale via Savills French Riviera

The region attracts a wide variety of buyers:

From Parisian families seeking a second home, to expatriate entrepreneurs and executives relocating to the Riviera, not to mention a significant international audience including British, Scandinavian, American and Middle Eastern buyers.

Some are in search of an elegant pied-à-terre on the Croisette, while others long for a sleek contemporary villa with panoramic sea views in Villefranche-sur-Mer or Saint-Jean-Cap-Ferrat. All, however, are united by the desire to acquire a home that stands out and embodies their vision of Riviera perfection.

Our specialists possess in-depth knowledge of the region’s finest homes—from Belle Époque villas in Beaulieu-sur-Mer to cutting-edge architectural masterpieces in Super-Cannes, complete with private cinemas and wine cellars. These residences are as extraordinary as they are diverse.

Selling a property on the Côte d’Azur requires a discerning, and personalised approach. Given the market’s highly competitive nature and buyers’ elevated expectations, it is crucial to work with an international agency whose advisors combine unparalleled local insight with access to a global network of qualified purchasers.

The Key Steps to Selling Your Property

1. Accurate Valuation

A precise, well-informed valuation is fundamental to a successful sale. An overvalued property may rest on the market, leading to scepticism among potential buyers, while undervaluation risks financial loss for the seller.

Our experienced consultants, deeply familiar with local market dynamics, apply rigorous methodologies to determine a property’s true market value. These consider not only the location, size, and calibre of amenities, but also the view, orientation, proximity to the sea, rarity of the offering, and even the property’s unique history, which can influence value.

The Riviera is composed of a mosaic of micro-markets, where prices can vary dramatically—not just from one town to another, but from one neighbourhood or street to the next.

For example:

- In Nice, luxury property prices typically range between €5,500 and €12,000 per square metre, with record prices along the Promenade des Anglais and in Mont-Boron.

- In Cannes, expect between €8,000 and €50,000 per square metre for an apartment on the Croisette or in Palm Beach, though more residential areas offer relatively more accessible pricing.

- In Saint-Tropez, the market is nothing short of prestigious. Prices often soar, with exceptional properties in Pampelonne or Les Parcs fetching upwards of €35,000 per square metre.

With its exclusive databases and international reach, Savills provides in-depth property analysis, competitive market benchmarking, and strategic advice to enhance your asset’s appeal to discerning buyers.

2. Showcasing Your Property: Photography, Video & Digital Marketing

Property for sale via Savills French Riviera

First impressions are everything

That’s why Savills employs a refined visual strategy featuring professional photography, immersive video tours, and lifestyle content, allowing remote buyers to explore and imagine themselves within the property.

In luxury real estate, every detail matters. Savills therefore produces elegant, bespoke brochures, shared with a curated clientele—whether during private viewings or discreet ‘off-market’ transactions.

This is complemented by extensive coverage across global platforms and Savills own international network, supported by a robust multi-channel marketing strategy. Your property will be featured on specialist websites such as Rightmove and JamesEdition, as well as in esteemed publications including The Financial Times, The Wall Street Journal, and Le Figaro Immobilier. Targeted advertising campaigns across social media and Google ensure the property reaches qualified buyers based on their interests and search behaviour.

Bespoke Support for a Qualified Clientele

Selling a prestigious property demands expertise and precision. Every transaction must be conducted with the utmost professionalism to ensure a seamless, end-to-end service—whether the seller is based locally or abroad.

Our specialist departments oversee all legal requirements, from mandatory diagnostics to final deed signing, guaranteeing full compliance with French law.

Thanks to our extensive global network—with offices in Monaco, London, Dubai, Hong Kong, and beyond—we are uniquely positioned to connect the most distinguished properties with highly qualified buyers from across the globe.

Discretion is among Savills’ most sought-after qualities. Many of our transactions are conducted entirely confidentially, ensuring anonymity and peace of mind for our valued clientele.

With over 160 years of excellence and a presence on the Côte d’Azur since 2001

Savills combines global influence with local expertise. Our 40,000 professionals in 70 countries provide tailored insight and support to help you showcase and realise the full potential of your property.

Savills is by your side throughout the sale of your Côte d’Azur residence:

- With an accurate, market-aligned valuation, based on a thorough analysis of current trends.

- With a high-end marketing strategy, incorporating digital assets, professional photo and video productions, and strategic international exposure.

- With comprehensive legal and administrative support, ensuring a smooth and secure transaction.

Contact our property consultants to sell your home on the Côte d’Azur with confidence and elegance.