La Croisette in Cannes: A Timeless Icon Reimagined

In Cannes, this legendary promenade is being redefined by ambitious new projects that are reshaping its iconic contours.

The restoration of the Carlton and Martinez hotels, along with the spectacular transformation of the famed Palm Beach, mark a new chapter in the history of the French Riviera.

As the city of Cannes pursues an extensive urban renewal programme through to 2026 — encompassing pedestrian zones, a continuous cycle lane and a refreshed landscape design — attention turns once again to an extraordinary property market, more coveted than ever.

La Croisette: The Resplendent Revival of a Legendary Address

Since the Belle Époque, La Croisette has captured the world's imagination. This three-kilometre stretch along the Bay of Cannes remains synonymous with elegance, international celebrities and a distinctively Riviera way of life. Today, a new narrative unfolds — illuminated by camera flashes, framed by sunsets over the Lérins Islands, and elevated by world-renowned hotels.

Towards a Greener, More Cultural and Pedestrian-Friendly Croisette

In harmony with this spirit of renewal, the City of Cannes is investing in a profound transformation of public space. Under the banner "La Croisette Reinvents its Legend", the boulevard will undergo a complete redesign by 2026, featuring:

• Shaded pedestrian walkways

• A continuous cycle path

• The use of high-quality, sustainable materials

• Traditional Mediterranean plants

• And a stunning open-air venue, the Théâtre de la Mer, poised to host concerts, screenings and performances against the backdrop of the azure horizon.

This vision extends well beyond mere beautification: it aspires to create an elegant, fluid, and open living space that truly lives up to its global reputation.

A Flourishing Ecosystem of Luxury and World-Class Events

Encircling La Croisette is a vibrant ecosystem that unites luxury hospitality, Michelin-starred dining, haute couture and a calendar of prestigious international events.

The refurbishment of historic buildings has only strengthened the area’s magnetic appeal. These iconic institutions are no longer just places to stay or be seen — they are showcases of French savoir-faire.

Alongside the Cannes Film Festival, the year is punctuated with events such as Cannes Lions and MIPIM — global gatherings where creators, investors and tastemakers converge. Adding to the allure are exclusive and spectacular venues like Annex Beach or La Guérite on Sainte-Marguerite Island, now favoured haunts for a discerning international clientele in search of singular experiences.

This vibrant energy continues to fuel an exceptional property market.

Le Relais de la Reine: Luxury at the Heart of La Croisette

To invest in an apartment on La Croisette is far more than a property decision — it is to embrace a lifestyle defined by timeless elegance and contemporary refinement.

 

This legendary promenade, bordered by the Mediterranean

It offers a living environment without equal: commanding views over the Lérins Islands, immediate access to the region’s most iconic beach clubs — from the Martinez to the Carlton — proximity to luxury boutiques such as Chanel, Dior and Hermès, and a cultural vibrancy driven by world-class events throughout the year.

Set at 42 Boulevard de la Croisette lies a rare and discreet address: Le Relais de la Reine

Inspired by the storied legacy of the Hôtel Gonnet and Queen Victoria’s historic visit, this post-modern residence combines historic prestige with cutting-edge innovation.

Ranging from 95 to 200 square metres

The apartments are crafted from high quality materials including marble, exotic woods, natural stone — and equipped with state-of-the-art amenities: panoramic terraces, integrated smart home systems, reversible climate control, and round-the-clock security.

Envisioned as a true five-star residence, Le Relais de la Reine offers a suite of premium services to satisfy the most exacting expectations: a 24-hour concierge, a heated indoor pool, wellness facilities with sauna and hammam, a fully equipped fitness room, and secure underground parking.

Here, investment is both sound and enduring

On La Croisette — where supply remains limited and demand consistently high — properties retain exceptional long-term value. Its cosmopolitan clientele seek residences where excellence and discretion are the cornerstones.

With its ongoing metamorphosis, La Croisette strikes a delicate balance between its illustrious heritage and a forward-looking vision of sustainability, excellence and lifestyle.

No longer merely a stage for the world’s grandest occasions, it has emerged as a premier residential destination — where luxury is a daily experience, woven between legendary palaces, secluded spots and breathtaking seascapes.

At the heart of this renaissance, Le Relais de la Reine embodies the perfect equilibrium between refined discretion and uncompromising comfort, between deep-rooted history and modern distinction. A rare address, designed for a discerning clientele looking to invest in both heritage and the future.

To discover more contact our expert team at Savills Cannes.