The enduring appeal of the inland French Riviera property market

The inland region of the French Riviera offers a timeless appeal, with the shade of centuries-old olive trees, hills fragrant with thyme and rosemary, and sweeping views stretching toward the foothills of the Alps. Less exposed than the coast, this region offers a way of life that has been beautifully preserved. Among stone bastides and picture-perfect landscapes, the property market moves with the seasons and often reflects carefully considered lifestyle choices, rather than passing trends. Despite a more measured economic climate, demand continues to return to these authentic yet sophisticated towns and villages. Between seasonal calm and enduring appeal, this is a market shaped by long-term vision, and where well-being finds its true meaning.

A Steady Market with Consistent Demand

In Valbonne, Opio, and Châteauneuf-Grasse, the property market is evolving at a gentle pace. As Angela Lo Conte, Director of Savills Valbonne - Mougins, explains:

"The market in our area is relatively calm at the moment. Property search times have shifted, and we typically see the strongest activity from March to June, and again from September to November."

This more measured rhythm encourages thoughtful, targeted transactions, contrasting the overheated coastal markets. It also highlights an important point: the countryside is not a transient market but a place to settle, chosen for its intrinsic qualities, rather than passing trends or clichés.

Villages Embracing Lifestyle

Valbonne, one of the most prominent towns in the area, attracts with its medieval centre, café terraces shaded by plane trees, and lively local shops. Around it, villages such as Opio, Plascassier, Châteauneuf-Grasse, Mougins, Mouans-Sartoux, and Biot form a network of desirable addresses, each with its own identity but sharing a Provençal charm.

Properties here are full of character: stone farmhouses with blue shutters, elegant bastides lined with cypress trees, and contemporary villas discreetly tucked into the landscape. Each represents a different expression of the Provençal dream, rooted in tradition, nature and understated elegance.

Three Key Drivers of Demand 

An Exceptional Quality of Life

The landscape, made up of rolling hills lined with vineyards, pine woods, and in some cases, panoramic views of both sea and mountains, remains the area’s greatest asset. These sought-after vistas answer the growing demand for beatiful scenery, light and a closer connection to nature.

"For international buyers looking for a second home or somewhere to live for much of the year, it’s an essential factor," Angela notes.

This desire for space and natural light is also reflected in a preference for traditional materials, generous living space, and expansive grounds.

Prestigious Golf Courses

Golf is more than a sport here; it’s a social cornerstone, ideal for building both personal and professional networks. The Mougins golf club, Opio-Valbonne Golf Resort, and Saint Donat golf club attract visitors as much for their atmosphere as for their greens. Nearby properties benefit from tranquil surroundings and solid, long term value, enhancing their appeal as investment assets.

Proximity to International Schools

Another key factor is the quality of local education. The nearby Centre International de Valbonne (CIV), with its multilingual teaching and globally recognized programs, draws in cosmopolitan families.

"Many clients move to the area specifically for their children's school years," says Lo-Conte.

Education carries a significant weight in pruchasing decisions and helps underpin the stability of the local market.

Outlook and Advice for Buyers

Buying a property in the Côte d’Azur hinterland means embracing a balanced lifestyle, combining tranquillity, accessibility, and an exceptional setting. Whether the search is for a charming pied-à-terre, a main residence, or a long-term rental investment, each village has its own personality and strengths. The Savills team, firmly rooted in the area, supports buyers with tailored advice, carefully curated properties, legal and tax guidance, and deep knowledge of micro-markets. Local expertise is essential here, as exceptional properties often change hands discreetly.

The Hinterland: Privacy and Prestige

Between sea and hills, the Côte d’Azur countryside reveals itself to those who who take their time to appreciate it. Removed from the hustle, yet close to everything, this region whispers a different form of luxury - one defined by space, serenity, and a lifestyle built around presence rather than pace.

Though calm at first glance, the market remains driven by discerning buyers who value both the beauty of the setting and the strength of long-term investment. Every home here is part of the landscape, and every purchase tells a story.

For those considering a property project in the hinterland, the team at Savills Valbonne is ready to assist.